Poster: Exploring the Impact of Dark Patterns in VR: A Comparison with the Real World
Abstract
Dark patterns are manipulative design techniques that intentionally influence user behavior, often leading to privacy violations or financial disadvantages, and have increasingly become a subject of concern. This study compares the effects of dark patterns in physical and virtual reality (VR) environments, examining how the immersive nature and interaction characteristics of VR influence their impact. The findings indicate that dark patterns function similarly in VR environments as they do in physical spaces. Furthermore, the study suggests that prior VR experience may not mitigate the influence of dark patterns. This research contributes to a deeper understanding of the characteristics of dark patterns in VR environments.